PERFORMANCE METRICS
==================

Overall Metrics:
Total Contracts: 21
Contracts by Lead Source:
- GOOGLE: 12
- INSTAGRAM: 6
- FECEBOOK: 3

Process Status:
- Unknown: 12
- DEU ENTRADA: 5
- NÃO DEU ENTRADA: 3
- cliente desistiu: 1

Benefit Categories:
- Other: 16
- Autism: 3
- Depression: 2

Total Submitted Cases: 5
Total Potential Revenue (80% success rate): R$ 25500.00


Monthly Breakdown:

FEVEREIRO DE 2025:
Total Contracts: 3
Contracts by Lead Source:
- FECEBOOK: 3
Process Status:
- DEU ENTRADA: 2
- Unknown: 1
Submitted Cases: 2
Potential Revenue (80% success rate): R$ 10200.00
Ad Cost: R$ 1253.51
Estimated ROI: 7.14 (713.72%)
Cost per Contract: R$ 417.84
Cost per Submitted Case: R$ 626.75

MARÇO DE 2025:
Total Contracts: 5
Contracts by Lead Source:
- GOOGLE: 4
- INSTAGRAM: 1
Process Status:
- DEU ENTRADA: 3
- Unknown: 2
Submitted Cases: 3
Potential Revenue (80% success rate): R$ 15300.00
Ad Cost: R$ 1952.12
Estimated ROI: 6.84 (683.76%)
Cost per Contract: R$ 390.42
Cost per Submitted Case: R$ 650.71

MAIO DE 2025:
Total Contracts: 13
Contracts by Lead Source:
- GOOGLE: 8
- INSTAGRAM: 5
Process Status:
- Unknown: 9
- NÃO DEU ENTRADA: 3
- cliente desistiu: 1
Submitted Cases: 0
Potential Revenue (80% success rate): R$ 0.00
Ad Cost: R$ 2500.00
Estimated ROI: -1.00 (-100.00%)
Cost per Contract: R$ 192.31
Cost per Submitted Case: N/A